How Nike’s origin story & Neuroscience can help your New Year Resolutions.

As we start the new year, many of us are setting resolutions and goals that we want to accomplish. And I believe the best gift we can give ourselves, is loyalty. Loyalty to our resolutions, but also the best version of ourselves. If you want to wake up feeling motivated this year, this fun comparison of Nike, Kanye West, and the neuroscience presented in Simon Sinek’s bestselling book “Start With Why”, can help you.

In Simon Sinek’s “Start with Why”, he presents us with the neuroscience behind loyalty. As it turns out, the Jimmy Neutron reason we pay twice as much for a smartphone from Apple or skip meals to buy Nike hoodies in 11th grade (looking at me), is because of a part of our brain called the limbic system.

As Sinek articulates, the key is to not start with what we want to do, but with why we want to do it. When we start with a “why” for doing something that we believe in, we tap into the emotional part of our brain, and we’re inspired to take action, even when excuses get in the way. 

And here's how to find your own "why"

In 1964, a sportswear company was founded with a powerful “why”. An above-average yet insanely competitive track athlete was obsessed with winning. But never could live like a champion. So he created a company that allowed him, and all of his customers to feel like one. 

For Phil Knight, & many more that persevered to accomplish the incredible, their "why" started from an emotional need. A feeling that they wanted for themselves, that the world was unable to give them. As Sinek's science proves-- it's our pain that unlocks our passion. Our toughest experiences open our eyes to the needs we have and inspire us to fulfill them in ourselves and others.

So for our own goals, we can create a deeper motivation by transforming our reasons. We can get in shape because we want to inspire our loved ones to be healthy. Or we can read more because we want to share great ideas with those we love.

So this year, let's "Start With Why". 

Thanks for giving me your time, and for your commitment to creating a more healed world. You can subscribe for more empowering content at Mallomx.com.

Till next time - :)